The Numbers
2%
Marketing
$45,000
Franchise Fee
5%
Royalty
$222,500 or more
Initial Investment
Within the healthy fast casual space, Rush Bowls is positioned for continual expansion and explosive growth in the years to come.
The Rush Bowls Business Model
SIMPLICITY of Operations
TRANSPARENCY
Site FLEXIBILITY
Stats From The Industry
According to a recent Global Health and Wellness Food Industry Report, the Better-For-You (BFI) food segment in the USA had revenues of $221.2 billion in 2020, a 28.94% share of the global market.
A little more than half of Americans say that convenience has an important impact on their decision to buy foods and beverages, per an International Food Information Council Survey. According to the World Health Organization, 80% of all cases of heart disease, stroke and Type 2 diabetes could be prevented if people ate healthier, were more physically active and stopped using tobacco.
Exploding Demand
"Fast Casual" is changing the way we eat. Fast casual restaurants straddle the line between traditional, counter-service fast food and casual dining establishments with table service. They have many elements that make fast food appealing, such as immediate service, take-out or eat-in options and low prices, but fast casual restaurants have features that set them apart. The key trend at fast casual restaurants is transparency in ingredients, a desire to be more socially responsible and a commitment to source local food whenever possible. The fast casual industry has enjoyed explosive growth over the past several years, projected to reach a $52 trillion dollar industry, according to Technnomic.
Healthy fast casual is a segment that accounts for over $384 billion in sales, and there is growing interest in trendy health-based diets, from veganism to the Paleo diet. "Younger consumers eat out a lot, and they don't want to feel bad about their choices every day," said Kelly Weikel, senior consumer research manager at Technomic Inc., a food industry consulting firm. "Eating healthy is also appealing for boomers. When they eat out, they go for a little bit healthier because they are trying to preserve their vitality." The Rush Bowls acai franchise sits neatly in this segment, and offers you the opportunity to enter this market with an appealing brand identity and a delicious product.